I have had a few years of sampling wines, and let me tell you: the grocery store aisles are getting old for me. I know that I can make a special trip to the specialty wine store miles and miles away, and I do once in a while, but I don’t drink a ton of wine, I just like trying something new when I do. So when I got a flyer about Bright Cellars, I was tempted to try it out.
This is a subscription service, and I’m sure many of you have already heard all the ideas about subscription services: why bother with a service that sends these things to you when you could get them yourself at a store? I do agree that many items can more easily be purchased individually, but wine is an exception, in my mind, because of a dreaded problem I call, “the one bottle problem.”
When you only buy one bottle at the grocery store, it’s helpful in the fact that, most likely, you’ll make the wine last, you’ll drink it for a special occasion, and your bill will be friendly. However, that does mean that you never have a selection to choose from, so even if you are consuming 4 bottles of wine a month, you only ever get to pick from one bottle at any given time – so whether you are eating fish tacos or steak, you are always at the mercy of whatever bottle looked good.
Bright Cellar solves the problem by delivering your monthly ration of wine all at once, and you get to pick from those 4 bottles – sure, you could also buy 4 bottles at once at the grocery store, but I tend to get decision fatigue trying to make a decision about just one bottle, much less 4. I like getting the package and being able to choose from among my concierge-picked selections all month.
If you want to investigate further, check out Bright Cellars – when you order a subscription, you get to rate each bottle you try which makes it fun to evaluate with a friend or family member after each glass. Husband and I like that you can bias your box toward red or white wine or let the concierge surprise you instead.