One of the best ways that Husband and I find to get to know each other after all these years is to listen to an audiobook in the car together and talk about it when thoughts come to us. Lately we’ve been listening to the 4-Hour Workweek, which is by no means a new book, but I was intrigued to hear what Tim Ferriss had to say.
The book has a fairly simple premise: he wants people to think outside the 9-5 box and find ways to make the work they must do more efficient. The simple version is doing things like working remotely for the company you already work for, so that you can travel more, flexibly choose your best hours for the work you need to do, and have more daylight for other pursuits you care about. The more complex version involves coming up with some kind of product, going through Ferriss’ process of pricing and advertising it, and then slowly automating the sale of that product by hiring outside groups (distributors, shippers) to manage the whole operation, while you continue to take a cut.
The cool thing about this idea, if it works, is that even a simple product could provide you enough residual money that you could do whatever you like best with the rest of your time. Sure, you have to put some time in at the outset, and possibly some money for prototypes and advertising, but ultimately the formula works if (AND IT IS A BIG IF!) you make something that people want.
While I’m not going to run out and make a product tomorrow, I am intrigued as to whether any of my readers have launched a business at some point; it is something that appeals to me for the future and I’d like to hear about success stories, even the most humble kind that don’t make you fabulously wealthy like Tim Ferriss.